Marketing your agency is a vital part of your business to ensure success

6 Habits for Seniors to Stay Healthy
January 19, 2021

Marketing your agency is a vital part of your business to ensure success

Marketing your agency is a vital part of your business to ensure success. When you attend our Training Boot Camps, we go into detail on how you can accomplish this. You and your management team can attend our Training Boot Camps for FREE for as long as you own your agency.

Here are just a few tips to jump start your efforts:

Referrals

Referrals are an excellent way to acquire clients for your home health care agency. Start by forming solid relationships in the local medical community. These relationships with local healthcare professionals can provide a steady stream of business.

Here are just a few potential referral sources:

  1. Physicians
  2. Occupational Therapists
  3. Hospital Discharge Planners
  4. Social Workers
  5. Nursing Homes
  6. Rehabilitation Centers (outpatient and inpatient)
  7. Adult Day Care Centers
  8. Assisted Living Facilities

Google My Business

Having a website is essential for any business. But simply having a website does not translate into being “found” online. You must first alert Google to your existence by setting up a business profile. Go to Google and search “Google my business”. Click on the first listing. This will take you through a series of steps that allow you to create an online business profile. Once complete, Google will now better understand who you are and what you do so when people search for the services you provide, you will be “found”.

Connect With Your Community

Making a solid connection with your community will make you the “go to” for all things Home Care. Start attending local events. Talk to other small business owners in your area. Join local business groups/chambers of commerce. By doing these things (and more) you will eventually become well known to other business leaders and community influencers and solidify your place in your community as the Home Care provider of choice.

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