Marketing your agency is a vital part of your business to ensure success. When you attend our Training Boot Camps, we go into detail on how you can accomplish this. You and your management team can attend our Training Boot Camps for FREE for as long as you own your agency.
Here are just a few tips to jump start your efforts:
Referrals are an excellent way to acquire clients for your home health care agency. Start by forming solid relationships in the local medical community. These relationships with local healthcare professionals can provide a steady stream of business.
Here are just a few potential referral sources:
Having a website is essential for any business. But simply having a website does not translate into being “found” online. You must first alert Google to your existence by setting up a business profile. Go to Google and search “Google my business”. Click on the first listing. This will take you through a series of steps that allow you to create an online business profile. Once complete, Google will now better understand who you are and what you do so when people search for the services you provide, you will be “found”.
Making a solid connection with your community will make you the “go to” for all things Home Care. Start attending local events. Talk to other small business owners in your area. Join local business groups/chambers of commerce. By doing these things (and more) you will eventually become well known to other business leaders and community influencers and solidify your place in your community as the Home Care provider of choice.